710 Baronne Street joins the downtown short-term rental market

A historic property at 710 Baronne Street in the warehouse district has been redeveloped into a 69,000 square foot, $30 million building for short term rentals.

Located across from Rouses, 710 Baronne consists of 9,000 square feet of ground floor commercial space, 14,000 square feet of common space and 46,000 square feet of luxury residential space comprising 31 apartments with hotel-like amenities. The ground floor space will feature a “high-profile restaurateur” with an upcoming announcement, said Allan McDonnel, chairman of the McDonnel Group, which managed the build.

The owner is South Market Properties LLC. 710 Baronne is hosted by Heirloom, a short-term rental company that announced earlier this year that it was moving its headquarters to New Orleans. Terrell-Fabacher Architects designed the redevelopment, which began in January 2021 and was completed in late April 2022.

Jeffrey Proctor, project manager at The McDonnel Group, said 710 Baronne St. offers more space for families than a traditional hotel.

“We are thrilled to renovate a historic property and bring something back to the market that will offer New Orleans tourists and residents the extraordinary finishes of high-end luxury apartments and awe-inspiring downtown views from our terraces and balconies,” he said.

The property has 2, 3 and 5 bedroom apartments available. several come with a furnished outdoor terrace or balconies overlooking the warehouse district. Rental costs vary depending on length of stay, number of bedrooms, addition of terrace and/or balcony and time of season.

Each unit includes open living and dining areas, a full kitchen with stainless steel appliances, large kitchen islands, and household items. In the suites with access to the terrace, The McDonnel Group has built large sliding glass doors that open from the living room to the terrace.

“The open space from the living room to the deck is one of the most impressive features we’ve built,” Proctor said. “On a nice day, you can open it all up, enjoy the breeze, and then step out onto terraces that measure up to 1,200 square feet.”

710 Baronne housed a car workshop before it sat vacant for the last five years. It is the latest hotel-apartment style building to join the growing STR market in downtown New Orleans.

Others include Mint House, a New York-based company that opened at 315 Girod St. in downtown New Orleans on Feb. 1 with 15 apartment-style accommodations with hotel amenities, such as a fitness center, rooftop lounge, and pre-stocked groceries.

Sextant, a Miami-based company founded in 2015, operates the same type of concept in six buildings in the central business district and warehouse district.

More downtown properties have been converted to short-term rentals over the past year. Most include a mixture of commercial space on the ground floor and residences on the upper floors.

At 705 Camp St., a former cold store that more recently housed a costume shop has been renovated into an art gallery and nine STR units. A 19e century building at 822 rue Baronne in the CBD has been transformed in the same concept. At 1016 Canal St., there are 50 STR units and commercial space on the ground floor in a historic building that was gutted by fire in 2016.

CityBusiness staff contributed to this report.

Michael J. Chiaramonte