Bringing retail experience to buying apartments

TAMPA, Florida–(BUSINESS WIRE)–Funnel Leasing, the only tenant management software platform, backed by, the #1 rental network with the most monthly visitors, today announced it is offering a new, more robust unit-level apartment buying experience and route planning features. These enhanced listings are automatically updated through Funnel’s syndication tool, and Funnel has the most amount of these listings of any partner. Funnel’s tenant-centric approach extends from our product architecture to strategic partnerships like this to provide potential tenants with the information they need to find their next home.

“Renters want to see detailed unit-level information to help them make rental decisions when choosing their next home, and our partnership with Funnel and has made a huge difference for them,” said said Carmen Garrison, vice president of marketing at Cortland. . “Our listings feature high-res photos, HD videos and 3D tours straight from our data feed. The result is better-informed tenants who submit higher-quality leads, allowing our teams to rental to save time by converting these leads into rental contracts.

According to the Q2 2022 Renter Survey, 94% of renters are looking for information about specific apartments, they want to know not only what it would be like to live in your community, but in a specific apartment. Additionally, there has been a 63% increase in tenants wanting self-guided tours today, according to the 2020 NMHC/Grace Hill Tenant Preference Report. has combined this tenant information with research into the design and layout of the website to help highlight information about individual units that will help tenants fall in love with your community and your units. individuals, and plan their visit directly from the listing, saving operators time and converting. leads faster.

Syndication, the first solution on the Funnel platform, makes it easy for property management companies (PMCs) to meet this need for large-scale tenants by making changes to ILS listings directly on the Funnel platform, then automatically pushing these updates across all platforms. These integrations connect to PMC’s legacy property management software to ensure that leads, appointments, and activities flow seamlessly between systems. This connected experience makes the apartment buying experience easier for tenants and PMCs, as rental professionals are no longer responsible for updating individual listings across multiple platforms.

“Tenants demand near real-time, frictionless experiences. Improving listings to schedule visits is a win for tenants and operators alike,” said Ben Rubin, Chief Product Officer at Funnel. “It gives tenants the information they’re looking for easily and helps properties convert leads to leases faster.”

To learn more about Funnel’s tenant management software or to see samples of the new and improved listings, schedule a demo here.

About Funnel Rental

The funnel exists so that multi-family operators don’t have to choose between antiquated monopolies or single-solution challengers. After decades of status quo, operators are no longer efficient and tenants still dread the process of renting an apartment. We have solved this problem with a platform that disrupts the whole business model. Tenant management software is a new category of connected tools built around the rental company. The software provides a consistent and connected experience from the first request through years of renewals. All of this while simultaneously saving operators measurable money through smaller, happier teams that only a tenant-centric platform can enable.

Michael J. Chiaramonte