Cure for premature ejaculation: this application, tool helps men to last longer
About 30 percent of men experience sustained or persistent premature ejaculation at some point in their life. Usually this means that they feel unable to suppress the urge to ejaculate during sex and consistently last less than three minutes when enjoying sex with a partner. Previously the only treatments available for this phenomenon were antidepressants, lidocaine numbing spray, sensation-reducing condoms, or the old adage of “just think baseball.” Not exactly a winning combination of treatments, which might explain why 80% of men with PE say they haven’t looked for a solution at all.
“PE treatments and solutions want men to feel less, numb or decrease the physical sensation of sex,” says Patricia Lopez, Founder and CEO of MYHIXEL, an FDA-approved sexual health tool for men.
After years of working for Fleshlight, Lopez’s product allows men to feel whatever they want to feel during sex while slowly giving them a sense of control over an eight week schedule. She says a large number of men participating in her company’s clinical trials have reported higher overall self-esteem after completing the MYHIXEL lessons, which makes sense if you understand what’s at stake for most. guy in the room. On average, the “graduates” of the MYHIXEL program are able to last seven times longer with their partners.
Treating PE without drugs or numbing chemicals is a surprisingly large gap in the market. “I was getting a lot of feedback from fleshlight distributors and people working at trade shows,” Lopez explains, “and they were saying that female sex toys were being marketed as a new approach to health and wellness. Toys for men couldn’t get past the subject of sex and erotica. She left the company to develop her own product, watching female sex toy companies consult doctors and add sex therapists to their teams. She knew she needed to consult health and wellness professionals rather than designers already in the erotic industry.
MYHIXEL approaches PE not only as a physical phenomenon, but as a phenomenon that has psychological links. Without any treatment, men often end up trying to resolve PE through trial and error with their partners, which can be difficult for couples.
A woman, Alice, tells us that she and her boyfriend have tried several ways to relieve her anxiety.
“He didn’t want to take medication, and he couldn’t do mental exercises or edge,” says Alice, referring to the practice of delay orgasm to increase his pleasure. “I wasn’t going to put IcyHot next to my vagina to try to lessen the sensation. What ended up working for us was letting him finish when he needed it and then we would start over and have a second round. If to be honest, it wasn’t perfect. Sometimes I was out of the mood or he was too tired to go back.
Of course, for every man whose partner is willing to experiment with him and seek a workaround, there are likely ten other men unable to share their anxieties with the people they sleep with. And that’s not surprising when you consider the way culture frames PE. According to shows like Netflix You or movies like The 40-year-old virgin or Too beautiful, ejaculating for a few moments in intercourse is deeply embarrassing. The characters who do it on screen aren’t manly; they are inexperienced, clumsy, or completely overwhelmed by the reality of sex. While women like Alice say that a partner who experiences premature ejaculation is actually quite flattering, for men who are trying to preserve their egos during sex, ending up too quickly can be mortifying.
You could argue that the latest sexual revolution left men with PE behind. In 1996, the FDA approved a blood pressure medication for the treatment of “impotence,” which was eventually renamed erectile dysfunction, or ED. With the arrival of this little blue pill, men suddenly had a solution to erectile dysfunction, which was previously considered an inevitable downside of aging.
The arrival of Viagra changed the way our society talked about a certain type of sexual dysfunction, but there wasn’t much discussion of all the other times during sex when something could go wrong. Men struggling with PE were simply left out, watching those ubiquitous Viagra commercials featuring men in their 50s as they held hands between individual tubs or showed sudden mastery of motorcycles with their apparently satisfied wives. No one cared when these men reached sexual liberation. They just triumphantly maintained their erections at the end of the commercials, their manhood reaffirmed.
Of course, women also received mixed messages in 1998, and the sex toy industry slowly began to rename itself. In 1998, the same year that Fleshlight hit shelves, HBO released the infamous vibrator episode of Sex and the city. Although silly, he popularized the design of the Rabbit vibrator the way the 50 shades of Gray the franchise would popularize BDSM-lite toys decades later. Women were suddenly encouraged to explore their own pleasure without partners, and toys like the bunny were marketed as healthy empowerment items.
Meanwhile, the Fleshlight couldn’t shake its aura of shame among consumers. As Lopez explains to Observer, “Fleshlight is sold as a fun experience that’s always porn-related. I knew there had to be room for a company that said to men, “You can build a better sex life for yourself and do it holistically. ”
MYHIXEL uses masturbation aid as a way for men to improve their sexual health, and products like Giddy have followed suit, urging users to look for sexual dysfunction solutions that don’t come in pill form.
The product is more like the shiny vibrator necklaces and crystal dildos that flooded the women’s market in the 90s and early 2000s, with the bunny (with its clitoral-stimulating jelly silicone ears) reigning above it. of them all. The sleek design of these products attracts a mainstream audience by not trying to recreate the anatomy of a human being. “You could put this thing in your living room,” Lopez says of MYHIXEL, “and no one would assume it was a sexual health tool.”
It’s a far cry from the original fleshlight, which has a somewhat creepy design, inviting men to insert their penises into a weird simulation of a woman’s orifices. The fleshlight interior is made from molds of pornstars vaginal ducts, and the purpose of the product is not so much to enlighten exploration as to speed the user towards a quick solo orgasm. Before MYHIXEL, men had sad substitutes for the ‘real thing’, while women had naughty and stimulating little toys.
From the outside, MYHIXEL certainly looks like a very sophisticated version of the Fleshlight. As Lopez explains, “a lot of people assume it’s just an app-hooked male sex toy,” but the physical product is half of an eight-week treatment for premature ejaculation. The goal is to slowly desensitize the glans of a man’s penis while simulating intercourse and teaching the user about their body, the different levels of pleasure that lead to ejaculation and how to regain a sense of control over her orgasm.
Lopez and his team grew by conducting studies alongside universities and the Institute of Sexology, and in the process of creating MYHIXEL, they published their findings in several scientific journals. The MYHIXEL program borrows from cognitive behavioral therapy, and the tool itself is dynamic depending on the user’s progress through the lessons. With a simulated vaginal canal similar to the one inside a fleshlight, the MYHIXEL gently vibrates along the frenulum (a sensitive spot just below the head of the penis) and warms to body temperature. “Pilots have to spend hours on flight simulators, right? Lopez jokes. “I like to think of MYHIXEL as a sex simulator.”
The app that comes with the tool looks a bit like a game, with different “planets” offering different exercises. It tracks a man’s progress, with one ultimate end goal (or more than one) in mind.
Unlike other sex toys for men, MYHIXEL was created on the premise that users will eventually put it aside and start enjoying sex with human partners. The equivalent in women’s sexual health tools is not the rabbit, but Kegel exercises like the elvie. “We have a lot of clients who don’t necessarily have PE, but they still feel anxious about when to orgasm,” Lopez explains.
She describes a specialized program, MYHIXEL TR, which extends to users with PE and seeks to help men who can delay orgasm beyond three minutes but still want a healthier and longer sexual experience. controlled. After four weeks of treatment with MYHIXEL TR, users can invite their partners to experience orgasm delay, which is possibly the funniest form of therapy approved by the FDA.