Father whose color matches sex toys ‘like B&Q’ won £ 250,000 during lockdown
Father who runs a sex toy business with his partner – and named his first product after himself – thanks Covid lockdowns for making people more experimental and helping double their annual turnover to £ 250,000 .
Adam Breedon, 36, and Monika Makarewicz, 37, gave up their day jobs in July 2016 to explore their entrepreneurial streak after making their first product in the bathroom at the house they share with their children Joey, now seven, and Lena, now five.
The couple sell their toys at fairs around London and have also acquired customers from all over the world online.
Adam, a former traffic cop, who finds testing merchandise a lot nicer than issuing parking tickets, said, “We’re kind of like the B&Q of sex toys – people will send us pictures with it. the colors they want and we’ll match them. and do it for them. This is our unique selling point, or USP.
He added, “I love sex which makes this job even better.
“We all use cars because they are more convenient than horses and carts, and we use cell phones rather than corded phones. Why wouldn’t you do the same with toys during sex? I just think people are a little too shy to talk about it.
“People say that as soon as there is a sex toy in the relationship, it pushes the man away because you don’t need it anymore – but I think that just adds more pleasure.”
With a myriad of different color combinations for their handmade adult devices – priced at £ 10 to £ 85 – and toys designed to meet every need, Adam says the couple’s ‘boudoir’ has become theirs. ” research Laboratory “.
After getting fed up with low-paying jobs, Adam said, “I had this crazy idea of buying and selling sex toys, so I asked Monika if she wanted to do it with me – and she said. said yes, without question or hesitation. “
Contributing £ 100 each, they started That Position, a website and Facebook page, through which they bought and sold sex toys and lingerie – delivering the naughty merchandise to people’s doors.
Emboldened by its popularity, they designed their first toy in late 2015, calling it Adam after its creator – and muse.
Using his skills learned from getting his stage makeup and special effects qualification, he made a prototype out of clay, before molding the silicone product in their bathroom, while Monika breastfed her new baby downstairs.
Admitting that he used himself in his research, he said, “Yes. I have a penis and I have looked at it for inspiration, but I have also looked at a lot of others on the internet.
“The problem is, there aren’t a lot of 360 degree images.”
He went on to say, “It took weeks for this to look realistic.”
Soon their own brand – Godemiche, the French word for dildo – was born and they started selling their products at fetish fairs, like the London Alternative Market.
While other salespeople loudly clamored to sell the couple’s colorful products, they were able to quit their jobs to work full-time at the company on July 6, 2016 – a date they call “the day of the day.” independence ”and which they mark each year with a sale.
Adam said: “With two young children to support, it might be considered irresponsible to do what we did – but we knew we had to take a risk at some point in our lives.”
With three drawers filled with their own personal toy collection, Adam and Monika’s intimate relationship is “highly experimental,” as they try out new models and devices, to ensure they will provide customer satisfaction.
This even includes road test toys that seem more likely to bring pain than pleasure, such as metal plates with positive and negative charges, which send current through the body during intimacy.
Adam said: “It was like that buzzing sensation, but it wasn’t what you expected – like sticking your finger into an outlet.”
But, although he tries anything once, he admits that some of the toys specifically for men weren’t for him.
“Some can cause very unusual sensations, let’s put it that way,” he laughed. “But everything is very personal and some people really like one thing and not another.”
The couple’s children know they are running their own business and have explained what they do in an ‘age appropriate’ way.
Adam said, “We told them we run our own business and make products for other moms and dads and older people.
“We said just like our little boy loves to play with cars and dinosaurs, we do things that moms and dads love.”
While he was careful not to use explicit language with children, he admits there was a weird blunder.
Recalling a hilarious but very embarrassing moment, he said: “When Joey was three years old he was asked at nursery what his dad did for a job and in front of the group he said: ‘My dad makes dildos and it makes everyone happy! ‘
“But we’ve always been honest with their schools and nurseries about what we do in case something like this happens.”
He continued, “The staff were still taken aback, however – giggling and laughing – because it was coming out of nowhere.”
As their reputation and business has grown, so has the demand for unusual bespoke products.
A request from a woman in the United States involved making a strap-on sex toy decorated with real dollar bills.
Now with a range of almost 30 different products, Godemiche claims to offer over a million different color combinations, meaning it is no longer possible to produce the products in their family bathroom in Leicester.
Instead, Adam and Monika employ several part-time staff at their headquarters, and the sex toys are also made there by the couple and another full-time employee.
“You’ll have two big, beefy delivery guys carrying a small package together, just so they can peek inside our office and snap a picture to show their wife their strangest delivery of the day.” , said Adam.
Now the couple forecast their April 2020-2021 turnover to jump to £ 250,000 from £ 123,000 the previous year – attributing much of their growth to the pandemic. Even adding sex toy-shaped soaps to their range, to reflect NHS guidelines for washing hands for 20 seconds, to stop the spread of Covid-19, the couple believe the three blockades nationwide have tremendously boosted sales.
Monika said: “I think couples have definitely gotten a little more experimental because they’re bored at home and having more sex, talking about what the other likes, which brings them together – so to in some ways the pandemic has been good for us.
And, although they fear the EU market will be stifled by Brexit, they remain confident that demand in the UK and US will be sufficient to maintain their growth.
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She said: ‘We have tried to find a way around the Brexit problem, which for us is the delivery costs. It’s a small hurdle though and hopefully it gets removed soon.
Monika, who got her first vibrator at the age of 23, described her own experiences in the bedroom as quite “vanilla” until she met Adam.
She said: “He opened my eyes to all these possibilities. I can’t believe I’m running a sex toy business now, it’s crazy to think.
Giving couples tips on how to spice things up before Valentine’s Day, she said, “You can try the wax game, which I really like, or a gentle massage with oils. It is very romantic and pleasant; it doesn’t have to be hardcore sex.
To learn more about Godemiche, visit g-silicone.com