Local developer partners with Japanese company to launch township project in Dasmariñas

PA Properties and Hankyu Realty Company Ltd. launched their first township project in Dasmariñas, Cavite, as an alternative to urban housing located less than an hour’s drive from the bustling, fast-paced metropolis.

The executives of PA Properties and Hankyu Realty Company Ltd. launch Idesia City, their first township business in Dasmariñas, Cavite.

Formerly known as Idesia Dasmariñas, Idesia City has been redesigned as a mixed-use development, an ideal environment for families and residents where basic needs are just steps away.

“Along with the announcement, we also launched Idesia City Commercial which is expected to complement Idesia Heights, our first residential enclave, as well as providing convenience shopping for everyday needs in the immediate neighborhood, not to mention superb access to businesses,” said PA Properties Chairman Romarico “Bing” Alvarez at the launch of the Commercial Strip and Sakura Bridge inside Idesia City.

The Sakura Bridge in Idesia Town will serve as an alternate route to the Emilio Aguinaldo Highway. With the inauguration of the Sakura Bridge, the inhabitants of the city of Idesia will have a preferable passage to the other highways of the city of Dasmariñas.

Alvarez also announced the completion of the 2 kilometer Idesia Avenue, the main road in Idesia City connecting the township between two main roads in Cavite, the Emilio Aguinaldo Expressway and Governor’s Drive.

He said the commercial strip inside Idesia City was designed to house exactly 28 commercial units. The units are all properly zoned to complement the overall business environment of Idesia City.

Zoning, Alvarez said, is imperative to avoid unnecessary competitive practices common when there is more than one business of a similar nature in an area.

What the partnership envisions for Idesia City Commercial is to house offices, start-ups, BPOs, banking institutions, fast food chains and restaurants, supermarkets and shopping malls.

“This is where you can find everything home buyers have ever wanted in a community – clubhouse/purpose room, lap pool and kiddy pool, BBQ area, playground, parking area , futsal, outhouses, perimeter jogging track, large green areas and even wooden benches,” Alvarez said.

Idesia Heights, which was built earlier in 2018 and is located near Idesia City Commercial, takes advantage of this mall. It offers high-end units – the Fuji and Yuri model homes. Inspired by the characteristic Japanese minimalist architectural design, both model units offer more space and space for unit owners.

Fuji Units are detached 2-story, 3-bedroom units with a total area of ​​82.98 square meters by 120 square meters. Mr. a lot. The Yuri, on the other hand, are individual 2-storey, 2-bedroom units offering 63.30 m². floor area of ​​96 m². m much.

Along with the launch of Idesia City, PA Properties is also promoting the city’s slogan “Life at Every Turn”.

“It just means that the residents and owners of Idesia are equally comfortable and enjoying every moment they spend there, providing them with facilities, recreational amenities that can be found virtually around every corner. So that means really easy access for them to enjoy life in Idesia. Our facilities are something not normally found in many subdivisions in the Philippines. It’s something very unique. I would say that’s something buyers will really enjoy seeing,” Alvarez said.

In less than five years, PA Properties’ collaboration with its Japanese partner Hankyu Realty has led to the launch of two residential developments: Idesia Lipa and the pilot township development Idesia Dasmariñas, now Idesia City.

Both are working hard on future projects, mainly in Luzon, such as Idesia Cabuyao and Idesia San Jose del Monte, which are due to launch later this year. Other ongoing projects are Idesia San Juan, Batangas and Idesia Pampanga.
Overseas Housing Division Manager Hankyu Hanshin PA Properties Corp. Masahiko Toda believes the project can also contribute to the economy south of Metro Manila and help reduce traffic along dense roads. from Governor’s Hills and the Aguinaldo Highway.

“Our team has been doing business with PA Properties for five years. We are very excited about the potential of the Philippine market. Our studies have indicated that the average age of Filipinos is really young. They make up a good portion of our target market that I believe would benefit the most from our development. We hope to launch more projects in the coming years with our Filipino partners,” he said.

Michael J. Chiaramonte