Many luxury hotels in Britain full until fall
Many luxury hotels in Britain are fully booked until the fall as families work out to avoid stressful overseas travel
Many luxury hotels in Britain are fully booked until the fall, as families work hard to avoid stressful overseas travel.
The Lanesborough, a five-star hotel in Hyde Park Corner in Knightsbridge, west London, said bookings increased by a fifth on weekends, while Brown’s Hotel in Mayfair said its activity from British customers had doubled.
Brown chief executive Stuart Johnson said his guests wanted to enjoy London’s parks, restaurants and cultural attractions this summer without the usual crowds of foreign tourists.
Luxury: Holidaymakers book spa breaks in UK and avoid stressful overseas trips
Families who abandon their overseas vacation plans due to ever-changing travel restrictions are spending their foreclosure savings on larger suites, fine dining, spa treatments, river cruises, and even hotel service. floor for their dogs.
Stuart Geddes, Hotel Manager at Lanesborough, said: “What we are seeing in our home market is increasing demand for a ‘no test and no stress’ break.
“Even when it has been possible to travel abroad to a Green List country, the Covid testing requirements can be so confusing and expensive that opting for a hotel in London is a stress-free option. We are finding that customers are willing to spend more on their domestic travel, after saving on canceled or postponed overseas travel. ‘
The Pig hotel group, which operates seven boutique hotels in the south of England, has no free rooms until October after “unprecedented” demand has boosted bookings by 45% since then. its reopening last month.
Rockliffe Hall, a luxury golf and spa hotel near Darlington in County Durham, expects to be 98% full in July and August, after bookings jump 71% in May, compared to 2019 It took £ 84,000 in bookings over three days. last month and customers are spending an average of £ 91 more per person.
Many request a full itinerary of golf, dining and spa treatments before they arrive.
Jason Adams, Managing Director of Rockliffe Hall, said: “Since the announcements about easing restrictions, our booking pace continues to break all records.
“With the uncertainty surrounding international travel, customers want peace of mind when booking their summer vacation.
“The spikes in our booking pace since the Red and Orange List was updated show that this is the summer of the Great British Break.”
The Miter hotel in Hampton Court, Surrey saw a spate of last minute bookings after Portugal was taken off the green list and is now 83% full and ‘increasing daily’.
He said per capita spending was up 15% on average, with an increase in customers booking experiences such as boat trips, Hampton Court Palace tickets and picnics during their stays . “Customers are making the most of their time away from home,” said a spokesperson.
The Balmoral Hotel in Edinburgh reports an increase in the number of large groups as families come together to celebrate milestone events. Managing Director Richard Cooke said: “The trend we have seen is for UK guests as a family unit and greater use of suites providing more space for families to connect.
“We have seen an increase in birthday and anniversary bookings as people catch up.”