Pietro Simone explains why Flemings Mayfair is the perfect destination for his new skin care clinic
Located just around the corner from Green Park and a five-minute walk from Bond Street, Flemish Mayfair hotel is one of those ‘little black book’ addresses that if you were visiting London you would want to know. Despite his fantastic position on Half Moon Street, he’s remarkably under the radar, but that’s one of Flemings’ joys – it looks like a secret asshole, which you stumbled upon.
Of course, the reality is a little different, as, in fact, Flemings is actually one of the oldest family hotels in London, having first opened in 1851. Carved in 13 Georgian townhouses, and member of Small luxury hotels of the world, a stay here is synonymous with sobriety, privacy and upscale luxury.
The lobby’s marble floors and hushed vibe give way to an elegant lounge, dazzling with peacock-blue velvet chairs and a hand-painted mural by de Gournay. (The chic afternoon tea served here is some of the best in town.) Downstairs is Ormar Mayfair by Sofian, the flagship restaurant chaired by Executive Chef Sofian Msetfi, known for his dynamic interpretation of classic British dishes.
So far so traditional enough – yet the Flemings are full of surprises. While at first glance this looks like a classic, old-school property, in fact, it doesn’t shy away from taking a modern, avant-garde approach to hospitality. Interiors, for example, are designed by designers Tully Filming, with the sleek aesthetic giving a nod to glamorous 1930s-inspired decor – a world away from the “ stilted ” feel you might, at first, have anticipated.
Bold wall colors mixed with shades of bronze and soft gray complement the many period features perfectly, while bespoke silver-tinted violin-backed sycamore furniture gives an opulent and luxurious feel. The beds have bespoke frames and hand-sewn mattresses, with 500-thread-count linens on top, the wallpapers are plush, and the rugs are deep. The hotel also has a partnership with a famous photographer Dr Andy Gotts MBE, who is famous for his black and white portraits of celebrities, which you can spot dotted around. (Check out the portraits of Kylie Minogue and Dame Judi Dench, which he photographed at the hotel, as part of a new private collection.)
Besides the 129 rooms, the hotel’s dedication to privacy and discreet service means that it is now perfectly suited to a post-Covid world, with a number of private apartments, a penthouse, ground floor suites. ground floor with private furnished terraces and even a separate townhouse for private rental – all offering space and seclusion, which many guests will be looking for in the coming months.
In addition, the latest hotel launch – the Pietro Simone Skin Care Clinic – cement this ethos even more. Instead of going for a traditional spa approach, Flemings instead opted for a state-of-the-art clinic offering – more commonly seen in top New York City hotels – with a skin care practitioner and facialist. renamed – Pietro simone – offering a range of advanced treatments.
Sister of her clinic in New York – found at the beauty and wellness center, The living room (a must-have for its television, film and model clients) – the new London version – split into two luxurious suites – will offer one-on-one consultations, tailor-made facial and body therapies. In fact, clients can access over 35 targeted and transformative treatments, which use scientific skin care, shock waves, radio frequencies, and advanced lymphatic drainage stimulation, to solve problems ranging from acne and hyperpigmentation with premature aging and unwanted body fat.
With over 20 years of experience, Pietro is highly regarded by industry professionals and beauty enthusiasts. Known for his unique methodologies and transformative 360 ° experiences, best of all, his approach is totally tailor-made. Pietro adjusts his approach according to individual needs, which he decides on, after assessing the issues in person.
Before setting up his own clinic, Pietro worked for many years with La prairie skincare, although his passion began long before, when he was growing up in Bergamo, in northern Italy.
“When I was around 14,” he reveals, “I was obsessed with niche beauty brands that you could only find at drugstores. I started to find out what different products were available on the market, what they did, and “experimented” with as many as I could at home. I eagerly read all the ingredients on each of the boxes and learned what they were for. Around the same time, I started to perform facial massage on my mom’s friends, and the word quickly spread with many women saying that I had a natural gift. It’s just a passion that I’ve always had.
Today, at the heart of his approach – and after many years of training and experience – is science, Pietro embracing the latest progressive technologies. Yet he also struggles to point out that he also taps into ancient practices, such as Gua Sha (a Chinese practice of using a tool to apply pressure and scratch the skin to relieve pain and tension) and the facial massage.
“My philosophy is that ‘our skin is the theater of life’,” he says. “You cannot separate the skin from emotions or stress. What you experience inside is always visible on your skin. This is why I believe that a tailored approach is the only way to help improve a person’s skin condition and appearance. I’m not suggesting a cookie-cutter approach – what works for one person won’t work for another. In addition, I believe that while science and new advancements are very important, the age-old wisdom of beauty, passed down from generation to generation, also cannot be ignored.
One of Pietro’s most effective and therefore most popular facials is the Cotton Thread Anti-Aging Conditioner – which he can tailor to individual needs. The skin resurfacing treatment is based on a unique method of organic cotton yarn – as taught by Pietro by his grandmother, combined with a robust facial massage. This rejuvenating anti-aging facial treatment focuses on a deep multi-step exfoliation to promote cell renewal and increased microcirculation. The result? Smoother, youthful-looking skin. “I can make you look ten years younger,” he said. It’s addictive stuff.
“From the food we eat to the activity we do, all of this has a huge impact on the skin, ”continues Pietro. For this purpose, it also uses an advanced machine which extracts, presses and mixes the raw ingredients found in its Pietro Simone Skin Care products (including almonds, hazelnuts, argan, spinosa and herbs), to methodically use their natural oils. “I hand select the ingredients that I think are best suited to a client’s skin,” he explains. “I mix and then apply them to enhance the sensory experience of the skin. And, of course, deliver results. ”
Results-oriented skin care and targeted treatments are the foundation of Pietro’s philosophy – a philosophy with a long-term vision in mind. To make the most of your experience, customers can book the new Pietro Simone Experience at Flemings Mayfair, available from this month, and which includes an overnight stay as well as the Anti-Aging Revitalizing Face Care with Cotton Thread. It will definitely put a glow on your face.