Woman’s highly touching offer to improve the sex toy industry
Indeed, even as Las Vegas approaches for this year’s CES, the Osé – who was then named one of the TimeThe 100 best inventions of 2019, alongside the most recent Impossible burger and the Oculus Quest– was still something of a mystery.
In April 2020, somewhere in Seattle, a 39-year-old man with a shaved head and scruffy facial hair lifts a Osé towards his laptop camera. Then he takes a camping knife out of his pocket and pricks the double massager at the bottom of his bulbous head.
These are the first days of the Covid-19 lockdown, and Brian Sloan, the man in question, apologized, via Skype, for his schlubby outfit: a light gray fleece hoodie and dark gray pants, the same he has been wearing for two weeks. Sloan, the inventor of Autoblow, Slaphappy and 3Fap, is no stranger to the inner workings of pleasure products. “I dismantle most sex toys,” he told me, to better understand his competitors. (Many sex toy designers do the same.) Sloan has taken apart air-powered products like the Womanizer and the Satisfyer. He deconstructed automated strokekers like the Fleshlight Launch. “Everything that is mechanical, I took it apart, roughly,” he continues. Today, Sloan is determined to look inside the Osé, and I invited myself to look.
His surgery begins with a search of the product’s “robotic” G-spot stimulator, his material for come-hithering. Sloan slices the silicone skin off and peels it off like he’s peeling corn. The stimulator, thus stripped, is an oblong plastic capsule with a serrated slit carved along one side. Sloan lights the toy and watches the motor start to spin. There is a screw inside the capsule, and with some juice it starts to twist and push a plastic ball, the width of someone’s finger, that moves back and forth over the length of the housing opening. The screw is positioned at an angle such that the ball protrudes each time it goes up the treads and then backs inside on each return. “It’s like one of those cool, simple ways to make something,” says Sloan, a smart, inexpensive hack. (“Sloan’s speculation about Osé technology and Osé’s manufacturing costs is incorrect,” the company said, noting that the US Patent Office has deemed the device new and unique.)
At first glance, Brian Sloan appears to be Lora Haddock’s yin-yang DiCarlo: Where DiCarlo makes products that help women discover their bodies, Sloan’s flagship Autoblow advertises “unlimited blowjobs and perfect ”for men. Where DiCarlo asked potential clients about their anatomical measurements, Sloan held beauty contests to find the world’s most exquisite vaginas and anuses. (He promised the winners thousands of dollars in exchange for 3D scans of their orifices, which would be the basis of his future toys.) Where DiCarlo has been a champion of the industry’s push into the mainstream of “good” -being, ”Sloan is too happy to wallow in the sleazy.
They also have their similarities. DiCarlo’s marketing, which is largely aimed at direct-to-consumer sales, uses the language of cutting-edge technology: microrobotics, biomimetics, data-driven design. The same goes for Sloan’s: Its Autoblow AI device, also sold directly through a website, is said to replicate fellatio techniques based on machine learning analysis of 1,000 hours of video footage. Like DiCarlo, Sloan was once on the path to a more conventional career. He made his way into the sex industry after earning a law degree from Penn State. She said she dropped out of medical school to start a tech business after having a powerful orgasm. In the process, she was lying there “drooling, thinking,” It was cool. How can I do this again on my own? “
Sloan has sold hundreds of thousands of pipe machines, although his company has only a handful of full-time employees and no dedicated marketing team. And with production at its factories in China slowed down by the pandemic, he has all the time in the world to investigate the Osé. Having just detached his G-spot stimulator, he now turns to her flexible neck. Under the silicone skin, he finds another tube, the structure that gives the sex toy its particular flexibility. Coyote Amrich of Good Vibrations was particularly impressed with this innovation. Most sex toys aren’t designed to be bent at all, she told me, but the Osé could be molded into seemingly endless contortions. “Technology is something I’ve never really seen before,” she said.